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How many conversations do you need for your revenue goal?

Your revenue goal is the outcome of what you do every week. Answer thirteen short questions about your goal, your funnel and your time, and you will see straight away how many jobs, appointments and approaches you need each week. We send the full advice per section to your inbox.

  • Filling it in takes about two minutes
  • Every figure is rounded up, because half a job does not exist
  • Your details are not passed on to anyone
Your goal

Here you set out what you are working towards this year.

What is your revenue goal for this year?

Enter the amount you want to bring in this year, excluding VAT.

€

What does an average job bring in?

Take the average revenue of one signed job. If you work with subscriptions, use the value of the first year.

€

How many weeks of this year will you not be selling?

Count your holidays, your public holidays and the weeks when you are too busy delivering, because those weeks bring in no revenue.

weeks
Your funnel

These questions are about how your conversations run today.

How many conversations turn into a job?

Out of every hundred sales conversations that go ahead, how many end in a signed job?

%

How many appointments fall through?

These are appointments that are in your diary where the other person does not turn up or cancels at the last minute.

%

How many approaches lead to an appointment?

Out of every hundred people you approach cold, how many end up in your diary as an appointment?

%
Your time

This tells me what fits into an ordinary week for you.

How many hours a week do you keep free for sales conversations?

Only count the hours in which you are genuinely sitting with a customer or in conversation.

hrs

How long does such a conversation take?

Include the preparation and the write-up afterwards, because that time goes into it as well.

min

How many hours a week do you approach new people?

By this I mean the time you spend calling, emailing and messaging people who do not know you yet.

hrs

How much time does one approach take?

Count from looking the person up right through to sending the message or having the call.

min
Your way of working

These answers let me match the advice to your approach.

On how many days a week do you approach new people?

This tells me how many approaches land on your plate on such a day.

What do you do between booking an appointment and having it?

What you do here largely determines how many appointments stay in the diary.

How do you approach new people at the moment?

That tells me what the advice should be about.

Keeping this weekly plan running

The calculator tells you what needs to happen every week. The hard part is that it also has to keep happening on the days you are busy delivering, and that is what Crumm is for. Your adverts on LinkedIn, Instagram, Facebook and TikTok deliver their submissions straight into your system as contacts, every contact earns points for what it does, and your follow-up series keep running across email, LinkedIn and Instagram until someone replies.

  • € 5 a month for Starter
  • € 5 a month for email outreach, for your whole company
  • € 10 a month per connected LinkedIn or Instagram account

Amounts exclude VAT. If you pay yearly you pay for ten months instead of twelve.

Start with Crumm How the sales funnel works

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